Carte Blanche History:
Post Cards as a media started in Europe in 1985 but due to the immense success of this advertising tool, the concept has spread all over the world. Post Cards as a media exists in Europe, Asia, North America, Latin America, Australia, and Africa. Carte Blanche Communications introduced this concept to Jeddah in 2006 and since then it has witnessed success as evident from the client list.
The Concept:
The main concept is to offer advertisers a new media effective to present their products and services to their clients. As opposed to "PUSH" advertising (90% of all advertising tools are push advertising as the advertisement is forced upon the viewer, including direct mailers, email advertisement, pop ups, etc....), Post Cards are " PULL" advertisements and the viewer will choose to take or view the advertisement for free at his own free will.
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The Stands:
Carte Blanche Post Card stands are located in 30 locations covering Greater Jeddah. The stands are placed in strategic locations within the different venues to ensure maximum exposures to all clients/visitors.
The Venues:
Carte Blanche Stands can be found in the following locations. Please refer to brochure for a complete list.
" Major Restaurants
" Major Coffee Parlors
" Health Clubs
" Educational Establishments
" Major Hotels
" Beauty centers
Our Viewers:
As evident from the venue list, you will notice that the viewers are from the A+, A, and B+ segments of society and have the buying power.
Age Dispersion:
The approximate age distribution of those reached is as follows:
" 20 Years 16%
" 21-30 Years 48%
" 31-40 Years 23 %
" 41+ years 13%
Distribution and re-stocking:
The Carte Blanche logistics team distributes and re-stocks all stands in all locations on a daily basis (6 days/ week).
I hope this quick brief provided you with a full overview of the Post Cards media.
If you have any queries, please do not hesitate to ask.
CARTE BLANCHE -SA
New Communications
LOCATIONS
Beauty Centers
Coffee Shops
Health Clubs